M.A.D.1 RED
In June 2021, MB&F founder Maximilian Büsser presented a timepiece called the M.A.D.1: not an MB&F Machine but a more accessible timepiece developed under a different brand, M.A.D.Editions, linking it to the mechanical art universe that has been created with the M.A.D.Galleries.
Overview
Maximilian Büsser loves creating MB&F’s insane mechanical timepieces, as complex as they are limited. Nonetheless, Max had been playing with a side project for several years: creating a more accessible timepiece, under another label, but always with the crazy MB&F touch. The result is the “M.A.D.1”.
About the M.A.D.1 RED
The M.A.D.1 RED is built on the same platform as the original M.A.D.1, with the same innovative case structure. It has the same lateral time display, featuring two rotating cylinders for the hours and minutes.
The upside-down modified Miyota movement is powered by a triple-blade winding rotor in titanium and tungsten, the star of the show – especially when the Super-LumiNova kicks in! But the M.A.D.1 RED also has its own special features: the original blue has been changed for vibrant cherry red, the bezel encircling the winding rotor is just a bit slimmer, and the winding and time setting is now done with a more classic, round winding crown.
M.A.D.1 RED
The M.A.D.1 RED has its own special features: we've traded the original blue for a very cool cherry red, we've made the bezel just a bit slimmer, and the winding and time setting is now done with a more classic, round winding crown.
Maximilian Büsser
Inspiration
I absolutely LOVE creating insane MB&F Machines – and I still do! – but their very high price, due to their complexity, production and quality of finishing, had created a bit of frustration in me: my family and friends could never afford them. That’s why I've been playing with the M.A.D.Editions side project for quite a while. Also, there was an enormous intellectual challenge in developing something creative at a much lower price point.
Maximilian Büsser
The M.A.D.Editions Raffles
Choosing the fairest way possible to allocate the M.A.D.Editions has been the subject of endless hours of internal debate at MB&F. The team felt that the usual systems – including drops, queuing endlessly at retail outlets, or never-ending waiting lists – were extremely frustrating for customers. It was decided that raffles were the fairest way: they give everyone a fair chance and ample time to register.
To be notified when the next raffle opens, click on the button “RAFFLES” below.
SCAM ALERT : Beware of scammers. There is only one official Instagram page: M.A.D.Editions
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M.A.D.1 Time to Love
M.A.D.1 GREEN
