M.A.D.1S
Maximilian Büsser and the MB&F team launched the fifth edition in the M.A.D.Editions story at the 2024 Geneva Watch Days, continuing to craft more accessible timepieces that nod to the thrill of the mechanical art universe: introducing the M.A.D.1S.
Overview
The M.A.D.1S now plays host to an all new movement. Call it variation on a theme, this diversified timepiece continues to write the story of this unexpected horological phenomenon, now with an all-new interior.
With around 6000 wrists bearing ownership of a M.A.D.Edition to date, the M.A.D.1S welcomes the next community of collectors and culturally-curious wrists with a more streamlined presence, in part thanks to the new Swiss made movement. The reduced height of 15mm – 20% slimmer than previous M.A.D.1 editions – is also obtained thanks to the single cylinder display (previous editions featured two cylinders, one for hours, one for minutes).
About the M.A.D.1S
To complete the evolution, the slimmer movement and case size are matched with re-worked lugs for a sleeker fit, along with a modified rotor that offers further transparency to the movement.
Hailing back to the foundations of the M.A.D.1 and the spirit of giving back to a cherished community, the M.A.D.1S follows suit with the launch of its colourways. The M.A.D.1S is available to ‘Friends’ (suppliers) and ‘Tribe’ members (MB&F collectors) in a limited series with bespoke purple accents on the dial. To the public, who have continued to champion the M.A.D.Editions in their numerous variations, the M.A.D.1S was released with ice-blue accents.
M.A.D.Editions
Since June 2021, M.A.D Editions has developed the identity of the M.A.D.1 across four models. What began with the M.A.D.1 Blue, initially created just for MB&F’s community of suppliers and collectors, was met with an unprecedented demand that the brand could never anticipate. They soon decided that the vote of thanks shouldn’t just stop there. If M.A.D.Editions were going to create a watch that not only represents the eccentric world of mechanical art, but a watch that would be obtainable for more wrists, then the story needed to be shared with the world.
M.A.D.1S
Purple edition exclusively for Tribe and Friends; Ice blue edition available via raffle system.
- Stainless steel 316L
- Dimensions: diameter 42mm x height 15mm
- Water resistance: 30m / 3ATM / 90 feet
- Mineral glass and sapphire crystal treated with anti-reflective coating on both faces
- Manufacture La Joux-Perret Movement: G101
- Height: 4.45mm
- Line diameter: 11 ½’’
- Balance/Frequency: 4Hz / 28’800 bph
- Jewels: 24
- Power reserve: 68 hours
- Automatic winding (unidirectional)
Leather strap with stainless steel folding buckle
Inspiration
If watches had a voice, Maximilian Büsser’s M.A.D.Editions would say this: Thank You. Thanks to the friends who have supported the world of MB&F; thank you to those who turned the initial sketches into something tangible on the wrist; thanks to the collectors who have followed this universe since the beginning or those who have entrusted their faith along the way.
A thank you to anyone curious about what MB&F strives to create. This journey of gratitude led to the creation of the M.A.D.1, a watch that gives back to the MB&F community, with a timepiece that prioritises creativity at an accessible price point.
Continue to
M.A.D.1 Time to Love
M.A.D.1 GREEN
