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M.A.D.1 BLUE

In June 2021, MB&F founder Maximilian Büsser presented a timepiece called the M.A.D.1: not an MB&F Machine but a more accessible timepiece developed under a different brand, M.A.D.Editions, linking it to the mechanical art universe that has been created with the M.A.D.Galleries.

Overview

During the inception of MB&F, nearly two decades ago, Maximilian had an idea for a parallel watch brand at a more affordable price point. The project was a bit mad; at the time, his attention was naturally focused on MB&F and he was not able to drum up enough funding to get it off the ground. 

The concept never left him, however, bubbling away in the back of his mind… until 2014, when the idea resurfaced. After several months of work, Max decided once again to put the prototype of what would later become the M.A.D.1 on the back burner – until it came back again in 2020, at the beginning of the Covid pandemic, when the MB&F team spent countless hours in Zoom meetings, brainstorming on new projects.

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