M.A.D.1 GREEN
In June 2021, MB&F founder Maximilian Büsser presented a timepiece called the M.A.D.1: not an MB&F Machine but a more accessible timepiece developed under a different brand, M.A.D.Editions, linking it to the mechanical art universe that has been created with the M.A.D.Galleries.
Overview
In 2023, the MB&F team announced the M.A.D.1 GREEN: a third edition of the M.A.D.1 wristwatch it first disclosed in June 2021 under a separate label, M.A.D.Editions.
After the original M.A.D.1 Blue (“Friends and Tribe Edition”) and the M.A.D.1 RED, the M.A.D.1 GREEN joined M.A.D.Editions’ colourful series in September 2023. With this new choice of vivid mint green, fans and collectors who were not able to acquire their own M.A.D.1, got another chance to join wearers of the blue and red models.
About the M.A.D.1 GREEN
The M.A.D.1 Red was unveiled in March 2022 to the public, featuring a vibrant cherry red design. It also had its own special features, including a slimmer bezel and a more traditional round winding crown, instead of the key-like crown on the previous version. The M.A.D.1 Green with the green colourway was released via the usual M.A.D.Editions raffle system.
M.A.D.Editions
Not many creations can boast about being born as a scheme to say thank you. The driving force behind M.A.D.Editions was a certain frustration that not everyone could afford a high-figure MB&F timepiece, including MB&F founder Maximilian Büsser’s own friends and family; it started as a side project to thank those supporters of MB&F who have played a major role in the success of the brand.
Inspiration
I absolutely LOVE creating insane MB&F Machines – and I still do! – but their very high price, due to their complexity, production and quality of finishing, had created a bit of frustration in me: my family and friends could never afford them. That’s why I've been playing with the M.A.D.Editions side project for quite a while. Also, there was an enormous intellectual challenge in developing something creative at a much lower price point.
Maximilian Büsser
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M.A.D.1 Time to Love
M.A.D.1 RED
