MB&F Milestones
Discover some of the most important milestones in our journey since 2005.
2005
A Life Changing Decision
After decades conforming to the rules of corporate watchmaking, Maximilian Büsser breaks the chains and starts a rebellion called MB&F The aim? Inspire people to find their true North.
2006
New Retail Partners
While developing his first Machine, Max travels around the world to convince his future retail partners to join him in his adventure.
2007
2008
Horological Machine N°2
Horological Machine No.2 revolutionises the world of haute horlogerie with its distinctive shape and modular construction.
2009
HM3 Series
Launch of the iconic HM3 series with the Horological Machine No.3 ‘Sidewinder’ and ‘Starcruiser’.
2010
HM4 Thunderbolt
Winner of the GPHG, the HM4 Thunderbolt is MB&F’s most radical piece to date. Several limited editions will follow.
Frogs and Jewels
Both launched in 2010 and derived from the HM3: the HM3 ‘Frog’, and the JLWRYMACHINE created with jewellery house Boucheron.
2011
The Introduction of the Legacy Machine
Legacy Machine No.1 marks the beginning of a new line: the Legacy Machines are a tribute to 19th century watchmaking
The First M.A.D.Gallery
Opening of the first MB&F M.A.D.Gallery in Geneva, where both horological machines and Mechanical Art Devices reign supreme.
2012
On The Road Again
Launch of Horological Machine No.5, inspired by iconic 70’s supercars – back “On the Road Again”, 40 years later.
2013
LM2 & HM3 MegaWind
The second Legacy Machine (LM2) comes to life. The HM3 is re-engineered as the HM3 ‘MegaWind‘.
Let the Music Play
First co-creation between MB&F and music box manufacturer REUGE: MusicMachine 1 starts a trilogy of music boxes with spaceship-like designs.
2014
Space Pirates & LM2
Two new Machines: HM6 Space Pirate and Legacy Machine 101, which includes MB&F’s first in-house conceived calibre.
2015
10 Years
A New Kind of Perpetual
MB&F and watchmaker Stephen McDonnell reinvent the perpetual calendar complication with the LM Perpetual.
2016
Sherman & Balthazar
A Third M.A.D.Gallery
Opening of a third M.A.D.Gallery in Dubai. Caran d’Ache and MB&F present the Astrograph pen, and HM8 Can-Am is launched in October.
2017
Introducing the Aquapod
MB&F plunges into the water at the SIHH with Horological Machine n°7 Aquapod.
2018
Hong Kong Welcomes another M.A.D.Gallery
Opening of a new M.A.D.Gallery in Hong Kong, at Harbour City’s Ocean Terminal.
MoonMachine 2 & Horological Machine N°9 ‘Flow’
First projected moon phase with the MoonMachine 2, a second collaboration between MB&F & Stepan Sarpaneva.
Horological Machine N°9 ‘Flow’ pays tribute to the radical automotive and aircraft designs of the late 1940s and 1950s.
2019
Ladies First
The year 2019 marks a turning point for MB&F with the creation of the Horological Lab’s first ever Machine dedicated to women: the Legacy Machine FlyingT.
The Thunderdome
Last but not least, MB&F presents the world’s fastest triple-axis tourbillon: LM Thunderdome.
2020
A Man's Best Friend
In the midst of the Covid-19 pandemic, launch of Horological Machine N°10 ‘Bulldog’ – featuring a three-dimensional jaws-shaped power reserve indicator.
MB&F x H. Moser
MB&F and fellow independent brand H. Moser & Cie innovate by creating a two-way collaboration, materialised by two timepieces: the LM101MB&F x H. Moser and the Endeavour Cylindrical Tourbillon H. Moser x MB&F.
FLEXRING
The FlexRing is an annular dampener fitted between case and movement, providing shock protection along both vertical and lateral axes. Machined from a single block of stainless steel, the dampener imparts exceptional robustness to the perpetual calendar.
Introducing EVO
The LM Perpetual gains a new level of liberation with the LM Perpetual EVO, offering additional wearing comfort and robustness: “the LM Perpetual EVO is not a watch for sports, it is a watch for life”.
2021
2022
The Ultimate Reward
The LM Sequential EVO - MB&F’s 20th calibre in 17 years - wins the “Aiguille d’Or”, the ultimate prize at the Grand Prix d’Horlogerie de Genève. This year also marks a new architectural identity for the MB&F M.A.D.Gallery, along with the first “MB&F Labs”, a new retail format derived from the new identity, in Singapore and Paris.
2023
Architecture & Automobile
MB&F explores a new theme – architecture – and unveils the HM11 Architect, featuring four parabolic rooms housing the time, the temperature, the power reserve and a sapphire crown. The entire case revolves, allowing the wearer to choose the display but also to wind the watch.
The year also saw the introduction of the HM8 Mark 2 – a new iteration of MB&F’s automotive-inspired Machines, bearing distinctive supercar curves.
2024
FLYBACK MODE
There are situations when one needs to stop a running chronograph, reset it to zero, and start it again as quickly as possible. The flyback does exactly that: stop, reset and restart in a single press on the reset pusher, rather than fumbling through 3 clicks on 2 separate buttons. Combining the new flyback function with the other timing modes of the Sequential calibre offers even more functionality. For example, a pilot can keep track of overall flight time on one chronograph, while using the other chronograph to accurately time each leg with the flyback function.
Bringing the Sequential into the World of Aviation
If the LM Sequential EVO wasn’t mind-blowing enough, there was another feature that Stephen McDonnell and MB&F were keen to include: the flyback function.
Two years of secret-keeping and testing were required so that the system would be robust enough in the long term to finally introduce the LM Sequential Flyback Platinum.
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