M.A.D.Editions

Already during the inception of MB&F, nearly two decades ago, Maximilian Büsser had an idea for a parallel watch brand at a more affordable price point. The project was a bit mad; at the time, his attention was naturally focused on MB&F. The concept never left him, however, bubbling away in the back of his mind. In 2020, the project resurfaced.

Between 2020 and mid-2021, the MB&F team fine-tuned and finalised the design – and invested into the manufacturing of a few hundred pieces. The timepiece would be as creative as everything else MB&F had developed, only at a much more affordable price. It could clearly not carry the MB&F name; to keep the price accessible, the engineering, complexity and finishing would obviously not be in the same league as MB&F’s Horological and Legacy Machines.
The team chose M.A.D.Editions, linking the watch to the mechanical art universe of the brand’s M.A.D.Galleries.