Brian DUFFY
CEO the Watches of Switzerland Group

When did you first meet Max
I have always been aware of MB&F for many years, but I started to take a closer interest in the brand when we first became involved in the US market in 2015.  I first approached Max in SIHH in 2017.  

Why participate in the MB&F adventure
Whatever Max creates is visionary and unique.  The technical excellence of the products, the craftmanship in making them and then the extraordinary creativity in the design and aesthetic makes MB&F a one-off of excellence.   We love the brand and are proud to present the fantastic product in Watches of Switzerland.