MB&F
Lounge
The MB&F Lounge is both an office and a retail space designed to welcome watch enthusiasts and friends of the brand in a captivating universe of kinetic art showcasing MB&F Machines and artworks.
A new MB&F space in New York City
New York has long embodied the values that resonate with MB&F: ambition, creativity and the constant exchange of ideas. After more than two decades in the United States, nurtured through close relationships with retail partners across the country, MB&F has chosen to establish a permanent home in the city with the opening of its new Lounge at 595 Madison Avenue in Manhattan.
A more relaxed pace, surrounded by mechanical art, thoughtful design and conversation
Marking only the brand’s second retail venture since the inauguration of the original M.A.D.Gallery in Geneva 15 years ago, the New York Lounge represents a significant new chapter in MB&F’s presence in America. It celebrates a city whose energy, creativity and cultural influence have long resonated with the brand.
An exclusive limited edition of 25 pieces
To celebrate the opening of the new MB&F Lounge in New York — a city whose energy, creativity and cultural influence have long resonated with the brand — MB&F introduces a dedicated edition of the LM101 EVO in a striking rose gold and black colourway.
While retaining all the technical and ergonomic enhancements that define the EVO collection, this exclusive edition distinguishes itself through a refined rose gold case and a black PVD-treated dial plate with a sunray-brushed finish, creating a striking contrast with the signature flying balance wheel and floating subdials. The black dial plate introduces additional depth, further emphasizing the watch's three-dimensional architecture.
Visit our MB&F Lounge
