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M.A.D.2

If the M.A.D.1 broke the rules, the M.A.D.2 spins a different story. Born from the mind of Eric Giroud – designer, rebel, and longtime MB&F Friend – this timepiece is a love letter to the wild, electrifying spirit of 1990s club culture; it’s the second act in a saga that started with an unexpected hit.

Documents

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Films

M.A.D.2 PRODUCT MOVIE 16:9

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M.A.D.2 PRODUCT MOVIE 9:16

M.A.D.2 PRODUCT MOVIE 9:16

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M.A.D.2 PRESENTED BY ERIC GIROUD 16:9

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M.A.D.2 PRESENTED BY ERIC GIROUD 9:16

M.A.D.2 PRESENTED BY ERIC GIROUD 9:16

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Packshots

M.A.D.2 GREEN PACKSHOT (Raffle Edition)

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M.A.D.2 ORANGE PACKSHOT (Tribe & Friends Edition)

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Lifestyle

M.A.D.2 GREEN LIFESTYLE 1

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M.A.D.2 GREEN LIFESTYLE 1 - LUMINOVA

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M.A.D.2 GREEN LIFESTYLE 2

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M.A.D.2 GREEN LIFESTYLE 3

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M.A.D.2 ORANGE LIFESTYLE 1

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M.A.D.2 ORANGE LIFESTYLE 2

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M.A.D.2 ORANGE DETAIL 1

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M.A.D.2 ORANGE DETAIL 2

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M.A.D.2 ORANGE DETAIL 3

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M.A.D.2 GREEN DETAIL

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M.A.D.2 GREEN & ORANGE

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Wrist Shots

M.A.D.2 GREEN WRIST SHOT 1

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M.A.D.2 GREEN WRIST SHOT 2

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M.A.D.2 ORANGE WRIST SHOT 1

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M.A.D.2 ORANGE WRIST SHOT 2

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Eric Giroud's Design Sketches

M.A.D.2 SKETCH BY ERIC GIROUD 1

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M.A.D.2 SKETCH BY ERIC GIROUD 2

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M.A.D.2 SKETCH BY ERIC GIROUD 3

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Portraits

ERIC GIROUD & MAXIMILIAN BUSSER 1

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ERIC GIROUD & MAXIMILIAN BUSSER 2

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ERIC GIROUD

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ERIC GIROUD 1990s (Credits Alexis Zavialoff)

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ERIC GIROUD 1990s (Credits Laurent Stoop)

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ERIC GIROUD 1990s (Credits Laurent Stoop)

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MAXIMILIAN BUSSER 1

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MAXIMILIAN BUSSER 2

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Packaging

M.A.D.2 PACKAGING 1

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M.A.D.2 PACKAGING 2

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M.A.D.2 PACKAGING 3

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