MB&F

what we stand for

Concept

After decades conforming to the rules of corporate watchmaking, Maximilian Büsser broke the chains and started a rebellion in 2005; a rebellion called MB&F – Maximilian Büsser & Friends.

MB&F is an artistic concept laboratory based around a simple idea: to assemble collectives of independent watchmaking professionals to develop radical watches - Horological or Legacy Machines. By nurturing teams of talented individuals, harnessing their passion and creativity and crediting each person’s essential role, MB&F uses their synergy to become much greater than the sum of its parts. Respecting tradition, but never constrained by it, we reinterpret traditional, high-quality watchmaking into three-dimensional kinetic sculptures.

Meet the Friends
More about the brand

Milestones

Milestone 2023

2023

A decade after the first automotive-inspired MB&F Machines, the HM8 Mark 2 joins the collection to please fast cars aficionados and watch collectors alike. The most technologically evolved model of the range to date, its curves and prisms pay hommage to iconic supercars.

Milestone 2022

2022

The LM Sequential EVO - MB&F’s 20th calibre in 17 years - wins the “Aiguille d’Or”, the ultimate prize at the Grand Prix d’Horlogerie de Genève. This year also marks a new architectural identity for the MB&F M.A.D.Gallery, along with the first “MB&F Labs”, a new retail format derived from the new identity, in Singapore and Paris.

Milestone 2021

2021

MB&F celebrates the Legacy Machine collection’s 10th anniversary with LMX, revisiting and accentuating the most striking features of the original LM1 – including a rotating, hemispherical power reserve indicator

Milestone 2020

2020

The LM Perpetual gains a new level of liberation with the LM Perpetual EVO, offering additional wearing comfort and robustness: “the LM Perpetual EVO is not a watch for sports, it is a watch for life”.

Milestone 2020

2020

MB&F and fellow independent brand H. Moser & Cie innovate by creating a two-way collaboration, materialised by two timepieces: the LM101MB&F x H. Moser and the Endeavour Cylindrical Tourbillon H. Moser x MB&F.

Milestone 2020

2020

In the midst of the Covid-19 pandemic, launch of Horological Machine N°10 ‘Bulldog’ – featuring a three-dimensional jaws-shaped power reserve indicator.

Milestone 2019

2019

Last but not least, MB&F presents the world’s fastest triple-axis tourbillon: LM Thunderdome.

Milestone 2019

2019

The year 2019 marks a turning point for MB&F with the creation of the Horological Lab’s first ever Machine dedicated to women: the Legacy Machine FlyingT.

Milestone 2018

2018

First projected moon phase with the MoonMachine 2, a second collaboration between MB&F & Stepan Sarpaneva.
Horological Machine N°9 ‘Flow’ pays tribute to the radical automotive and aircraft designs of the late 1940s and 1950s.

Milestone 2018

2018

Opening of a new M.A.D.Gallery in Hong Kong, at Harbour City’s Ocean Terminal.

Milestone 2017

2017

MB&F plunges into the water at the SIHH with Horological Machine n°7 Aquapod.

Milestone 2016

2016

Opening of a third M.A.D.Gallery in Dubai. Caran d’Ache and MB&F present the Astrograph pen, and HM8 Can-Am is launched in October.

Milestone 2016

2016

MB&F is invited to join the prestigious SIHH watch fair in Geneva. Sherman and Balthazar join the robot-clock line-up.

Milestone 2015

2015

MB&F and watchmaker Stephen McDonnell reinvent the perpetual calendar complication with the LM Perpetual.

Milestone 2015

2015

MB&F celebrates 10 years by launching anniversary pieces: HMX, the ‘Melchior’ table clock created with L’Epée 1839 and MusicMachine 3.

Milestone 2014

2014

Opening of a second M.A.D.Gallery in Taipei, Taiwan.

Milestone 2014

2014

Two new Machines: HM6 Space Pirate and Legacy Machine 101, which includes MB&F’s first in-house conceived calibre.

Milestone 2013

2013

First co-creation between MB&F and music box manufacturer REUGE: MusicMachine 1 starts a trilogy of music boxes with spaceship-like designs.

Milestone 2013

2013

The second Legacy Machine (LM2) comes to life. The HM3 is re-engineered as the HM3 ‘MegaWind‘.

Milestone 2012

2012

Launch of Horological Machine No.5, inspired by iconic 70’s supercars – back “On the Road Again”, 40 years later.

Milestone 2011

2011

Opening of the first MB&F M.A.D.Gallery in Geneva, where both horological machines and Mechanical Art Devices reign supreme.

Milestone 2011

2011

Legacy Machine No.1 marks the beginning of a new line: the Legacy Machines are a tribute to 19th century watchmaking.

Milestone 2010

2010

Both launched in 2010 and derived from the HM3: the HM3 ‘Frog’, and the JLWRYMACHINE created with jewellery house Boucheron.

Milestone 2010

2010

Winner of the GPHG, the HM4 Thunderbolt is MB&F’s most radical piece to date. Several limited editions will follow.

Milestone 2009

2009

Launch of the iconic HM3 series with the Horological Machine No.3 ‘Sidewinder’ and ‘Starcruiser’.

Milestone 2008

2008

Horological Machine No.2 revolutionises the world of haute horlogerie with its distinctive shape and modular construction.

Milestone 2007

2007

MB&F unveils its first Horological Machine, HM1.

Milestone 2006

2006

While developing his first Machine, Max travels around the world to convince his future retail partners to join him in his adventure.

Milestone 2005

2005

After decades conforming to the rules of corporate watchmaking, Maximilian Büsser breaks the chains and starts a rebellion called MB&F.