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| Dear Friends, 2010 is drawing to a close but what a year it has been. At the beginning of year we promised that 2010 would be an epic one for our small Concept Lab and with the very successful launches of HM4 Thunderbolt, HM3 Frog and the JWLRYMACHINE, we hope you will agree that we delivered on that promise. For that we thank all of the Friends who made it possible. In this Newsletter we feature JWLRYMACHINE, a collaboration of Boucheron and MB&F, HM3 on stage at Colette in Paris, a new Chinese language option on our website, the first MB&F Corner Space at Europe Watch store in Macau and, on A Parallel World, ARES, the world's first extraterrestrial plane. | ||
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| On the 5th of October the venerable 152-year-old House of Boucheron and MB&F unveiled the colourful JWLRYMACHINE, which is an astonishing haute-joaillerie version of Horological Machine N°3. Boucheron's highly-skilled artisans have transformed HM3 into a stunning three-dimensional jewelled owl, its eyes large glowing cabochons set over the twin cones, and with its pavé-set diamond wrapped protectively around HM3's precious engine. The glowing eyes, sparkling wings and softly gleaming breast create a carefully choreographed play of light. But most mesmerising of all: beneath the owl’s breast, its heart appears to be beating. The visual illusion is created by the faintly perceived swings of MB&F’s solid-gold battle-axe-shaped rotor beneath the translucent stone. | ||
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| This amazing creation is the third in our series of “Performance Art” pieces, which began with a Sage Vaughn and then Alain Silberstein. The philosophy behind our “Performance Art” pieces is that collaborations between MB&F and artists, designers, and jewellers we admire and respect, will result in radical creations that neither party would or could have created on their own. These are real performances, in the full artistic sense of the term. JWLRYMACHINE is available in two versions: Purple with 18K white gold, titanium, amethyst, diamonds and sapphires; and Pink with 18K pink gold, titanium, quartz and diamonds. | ||
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| This year is coming soon to an end, and with it comes the building anticipation of what we will reveal in 2011. Every time the MB&F team achieves one ambitious goal, it gives us the energy, the motivation and the desire to reach for yet another – you can call us adrenaline junkies! We wish you all the very best for the last months of this year and are looking forward to catching up at the beginning of 2011 for a new chapter in our adventures. With our very best regards, | ||
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| Maximilian Büsser | ||
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